Nowadays people become more and more sophisticated in their choice of places to go traveling and even more - they become tech-savvy and hungry for relevant and well presented information. This demand thus touches traveling industry, requiring from its best players wide choice, reasonable prices and comfortable conditions.
Modern travelers want to use modern services, try modern technologies which enrich their traveling experience. Did you consider going mobile already? Do you have a mobile version of your travel-services site? And finally, have you built at least one mobile app to present your services, destinations you work on or a simple traveling tips based app? I encourage you to improve and that is why:
Mobile can provide up-to-date travel information about directions you work on
Provide your clients with guidance, tips and advice about the place they are coming to, warn or encourage. It will help them not to get lost in foreign eco-system and feel as safe as possible.
Mobile can enhance travelers' desire to go your direction and explore it independently
Give your customers more comprehensive information on the routes, venues and opportunities on the direction of their choice. Let them feel independent and well informed of the do's and don'ts. That will push them to explore the place and obtain unique travel experience.
Mobile can make traveling greener
Travelers often use various paper travel guides, maps, phrasebooks and advisors to easily surf unknown surroundings and communicate with the natives. Collect everything they need into one mobile app and reduce the need for paper mediums thus saving forest resources. As well, it will simplify the process of information search which is another advantage of digital solution over paper source.
Mobile adds buzz
All apps done these days are well designed for sharing. It makes it easy for travelers to share pictures, videos or let friends know their location and surroundings, provided you included sharing feature to the app. A smart traveling app is worth sharing, worth sending a link about or showing to a fellow traveler. I can't avoid mentioning social media integration possibilities with various networking resources like Foursquare and the such - great places for spreading a word out.
Mobile can be a powerful brand promotion tool
If your app performs well, meets people's needs and pleases them, these positive emotions become strongly associated with your brand. All this strengthen a loyal following and build a positive brand reputation.
Mobile can extend travel experience
A beautiful, smart and informative application will not be used just once. Users will address to it to check and recall some info, admire photos and videos if present or check their travel notes again.
Mobile is measurable
It's quite easy to integrate analytics tools to track and measure your app effectiveness. You will always know was your app helpful, how much it was used and how many people got acquainted with your brand.
How do you start and take advantage of benefits of going mobile?
Firstly, think of what will benefit your clients the most, of their needs, wants and desires. Secondly, make sure you fill the app with most accurate information and user friendly design. Remember that good app will bring you success, but a bad app may do harm. And to crown it all - be innovative and give your customers an opportunity to obtain a unique travel experience, and they will return a hundredfold.
Ultimately, check 5 popular travel apps for iPhone, nice examples to be guided by ;)
Lonely Planet London City Guide